Go Big, Go home with more leads…
….doesn’t have to mean parting with tens of thousands of pounds or taking a giant stand, it simply means upgrading your current event offering and elevating the perception of your brand.
Our client Helios are seasoned exhibitors, regularly opting to dress their stand with shell scheme graphics. This year Helios contacted us as they had booked their stand at Solar & Storage and wanted to capitalise on their plot location, wanting to do ‘something a bit funkier/more fluid than just walls…Maybe with a TV for good measure..’
We suggested a few alternative modular stand methods that would allow for the TV. The final most cost effective decision was to create the stand by hiring our aluminium framework system, Rob worked closely with us throughout the design process, ensuring that his company brand remained authentic and to ensure that his vision was executed as he hoped.
Due to the corner design, we utilised the space with 2 open side walls, adding depth with recesses and an angled inner corner this created a large open canvas for Robs brand colours and personalised messaging. Presentations were uploaded on to three 43” TV screens which gave the stand plenty of movement. A front angled counter made, again, using our modular framework system provided a perfect greeting station. Storage was also a key requirement as Rob as taking several promotional items so we added concealed sliding door storage at the back of the stand.
As the stand design was upgraded additional paperwork was required by event organisers to ensure that it met strict exhibition guidelines, this administration process was also taken care of by us to ensure that Rob could arrive, turn his TV’s on and begin welcoming visitors.
We spoke with Rob upon his return to gauge his feedback on the decision; “I have looked at this as an investment…I wanted to have a very professional stand to entice the calibre of companies that I was expecting to see.”
“It worked. We had over 50 enquiries from some serious players in the UK market. I’ve booked the stand space already for next year”
We then received the below glowing Google review which spoke for itself.
“Fantastic Service! Lovely people to work with, they took care of everything from design, through to installation and take down. Absolutely stress-free for me. There’s not many invoices I pay within an hour of receiving them – these folks are worth it though! Couldn’t recommend them highly enough.”
We whole heartedly feel that these choices can make a substantial difference in the way a company/brand is perceived. Increasing the return on any investment and as accomplished stand design & builders, we have the experience to steer you confidently to invest where you are guaranteed success.
Marketing budgets are the first to be cut when businesses are struggling, deemed as non-essential, however we are confident that face to face networking still holds a high stake in converting sales and building relationships, this practise is predominantly at events or exhibitions just like Solar & Storages so if you are struggling to see success at events or would like to venture in to the exhibition world but not sure how, we would be happy to help guide you with honest discussions, ethical services and sustainable methods.
So thank you Rob, for placing your trust in us, we will continue to back you in your exhibition endeavours and look forward to 2025’s build.
