Result – Modular Exhibition a giant TV wall and hanging gantry
The background
“Advance Graphics commitment to making us look good is incredible. Their ideas are innovative, attention to detail astounding, their timing superb, their troubleshooting quick and logical. All team members are a pleasure to deal with – nothing is too much trouble and we wouldn’t go anywhere else for our exhibition stands or marketing materials.”
The solution
We opted for a modular system to provide the flexibility required for exhibiting a month later at CTCO in Leon, France on a 12x9m stand size.
It also allowed for bespoke elements to be added and would provide the “Custom look”. Scale and stability were also a factor in the system choice, as it needed to accommodate robust product and AV displays.
To showcase Result’s library of product videos, we created a large AV wall comprising of four 52” wall mounted TVs. Above this impressive visual display, the name “Result” was created using built-up acrylic custom cut letters and illuminated with integrated lighting.
Collapsible custom made laminated MDF clothing display units were constructed featuring LED lighting top and bottom to draw attention to the garments on display.
More about the stand
Bespoke towers featured LED lit recessed product display units. The front of the towers included colourful graphics and a curved down/up-lighter was located above the graphics to highlight the image and add some curves to the angular stand.
A visually impressive 10x8m by 1.5m high branded hanging gantry was suspended above the stand. This fabric tube system housed lighting to maximise stand illumination and ensured Result could be seen from anywhere in the exhibition hall.
The entire stand was built on a laser-leveled floor to allow electrics to be run to the clothing display units and hidden from view.
We’re passionate about re-usable systems and reducing exhibiting waste. True to this commitment, we re-purposed part of a previous stand to create a branded curved bar that fronted the AV display wall.
We also reduced the electricity consumption on this stand by one quarter of the previous stand by choosing to use only LED lighting.
At a glance
Bespoke collapsible display units
Fabric hanging gantry
Bespoke towers
AV display wall
Branded Bar
Cost saving integrated LED lighting
Re-usable and reconfigurable modular system
10 x 8m island stand